Racing Post is rebranding the group of companies it owns as Spotlight Sports Group.
There are now four businesses in the group, including Racing Post; Apsley (My Racing and Free Super Tips), ICS (Independent Content Services) and ANZ Bloodstock. They will be known collectively as the Spotlight Sports Group.
At ICE 2020, the group will showcase the variety of services on offer with a core purpose to make sports betting brands shine. The group’s services – media (advertising and sponsorship), content, retail, trading, agency and translation – can support bookmakers at every stage of their customers’ journey, whether it be finding, reaching, acquiring, engaging, stimulating or retaining them.
Alan Byrne, chief executive and editor-in-chief, said: “This marks a significant moment in the history of Racing Post. We are no longer solely a print and racing business, though the Racing Post will always be our flagship brand. Our group now offers a wide range of valuable services to bookmakers and other partners.
“We have a number of brands and services, but what unites them is a commitment to quality and to offering compelling content across a wide variety of sports.”
Louise Agran, chief marketing officer, said: “Spotlight is associated with shedding light and intense scrutiny which reflects how we help our customers across the group.
“We introduced Spotlight when we launched the Racing Post in 1986 to give our customers a complete snapshot of each horse’s chances and we continue to use it on our products to this day.
“It makes sense to maintain this strong connection with the Racing Post brand and the Spotlight Sports Group brand identity also benefits from being easily understood, visually strong and works in an international context which is important for our expansion plans.”